Brand identity · 2026
Hamssa
Hammadi, Boumerdès, Algeria
Brand identity design
From a simple idea to a brand people remember.
We start from your name and what sets you apart, and look for one strong idea to build the logo on, the way the two dots of the “ة” in “همسة” became a gift bow. We then grow it into a complete system of colours, typefaces, templates and print, and hand over files ready for printing and posting.
What's included
Brand identity design
Logo and lockups
Primary and horizontal logos, a monogram and a round seal, in colourways for light and dark backgrounds.
Colours and type
A palette with HEX, RGB and CMYK values, matching Arabic and Latin typefaces, and patterns for packaging and backgrounds.
Social media kit
Facebook cover, profile picture, post and story templates, and highlight covers.
Print and packaging
Business cards, stickers, boxes, bags and event cards, with mockups that show the identity before anything is printed.
Every file format
SVG and PDF for the printer, transparent PNG for posting; text is converted to outlines, so the printer never needs the fonts.
Launch video
A short reel telling how the identity was made, from idea to applications, ready to post on Facebook and Instagram.
Who is it for?
- New projects launching with a name and a logo
- Shops and makers who sell on Facebook and Instagram
- Brands that want to refresh and unify their image
- Associations and initiatives that need a clear presence
How we deliver it
- 1Understand the project — We learn about your business, your audience, what sets you apart and how your brand should feel.
- 2Find the idea — We propose one strong idea for the logo and show it to you as sketches before the details.
- 3Build the system — Logo versions, colours and typefaces, then applied to posts, print and packaging.
- 4Deliver the files — An organised package in every format, ready for print and social media, with a launch video on request.
Questions about this service
What do I receive at the end of the project?
An organised package: the logo in all its versions and colourways as SVG, PDF and PNG, the palette with its values, the font files, social media templates, mockups and patterns, just like the Hamssa identity.
Can you evolve my current logo instead of replacing it?
Yes. We agree with you on what to keep from your current logo, then refine it and build a complete system of colours, typefaces and applications around it.
Do I need a website to benefit from the identity?
No. The identity works straight away on your Facebook and Instagram pages, your printed materials and your packaging, and your website can later reuse the same colours and typefaces.
Other services
Want an identity that looks like you?
Tell us about your business and audience, and we will propose the logo idea, colours and how they live everywhere.