Algerian Association for Quality
Their own emblem, redrawn in precise vectors to the official Algerian flag geometry
Brand identity project: images come from the brand files and mock-ups delivered to the client.
A complete visual identity designed for the Algerian Association for Quality, a national, professional non-profit organisation dedicated to quality and institutional excellence, based in Algiers. We redrew its emblem as precise vector artwork, with the ribbon diamond, the round seal and the Algerian flag at its official proportions, added a version carrying the Arabic name, and built a full system around it: colours, typefaces, a Facebook cover, ten introductory posts, eight mockups and a reel on the making of the identity, published on Mustashar's Facebook and Instagram pages.
The need
The Algerian Association for Quality brings public and private organisations and professionals together around quality, institutional excellence and international standards, from Algiers to every wilaya. It wanted to keep its emblem and surround it with a complete identity system that looks the same on its Facebook and LinkedIn pages as on its letters, certificates and event signage, in Arabic and French alike.
What we built
We redrew the emblem as precise vector outlines: the rounded diamond with its green and gold ribbon, the seal ringed by “ALGERIAN ASSOCIATION FOR QUALITY” in Playfair Display, and the Algerian flag disc built to the official proportions of the crescent and star, together with the “Algerian Association for QUALITY” wordmark. We added a horizontal version carrying “الجمعية الجزائرية للجودة” in Noto Naskh Arabic, so the logo now comes in four versions (symbol, horizontal, vertical and Arabic horizontal), each in seven colour schemes as SVG, PDF and PNG, with a clear-space rule and a minimum size. We set a palette of quality green, gold, flag red and ivory, plus graphic elements — pictograms inside the logo's diamond, a lozenge pattern and green-and-gold ribbons — then applied the identity to the Facebook cover, the profile picture, ten introductory posts in Arabic and French published on the association's Facebook and LinkedIn pages, and eight mockups, and wrapped up with a 31.5-second reel.
What does this identity include?
A full vector logo system
Four logo versions — symbol, horizontal, vertical and Arabic horizontal — each in seven colour schemes as SVG, PDF and PNG, with a clear-space rule and a minimum size.
Seal and official flag
A round seal ringed by “ALGERIAN ASSOCIATION FOR QUALITY”, with the Algerian flag at its heart, built to the official proportions of the crescent and star.
An Arabic-name lockup
“الجمعية الجزائرية للجودة” in Noto Naskh Arabic beneath the “Algerian Association for QUALITY” wordmark, set off by a gold rule, so Arabic is present in every application.
A green and gold palette
Quality green, deep green, excellence gold, light gold, flag red and ivory, plus an ink tone for text, with HEX, RGB and CMYK values for screen and print.
Arabic and Latin type
Playfair Display for the logo, seal and French headings, Noto Naskh Arabic for the Arabic name, and IBM Plex Sans Arabic and IBM Plex Sans for post headings and text; the font files are included.
Cover and ten posts
A Facebook cover featuring a map of Algeria and the motto “Together towards better quality”, a profile picture and ten 4:5 introductory posts in Arabic and French, published on the association's Facebook and LinkedIn pages.
Eight application mockups
Business cards, letterhead and envelope, two roll-up banners, a reception wall sign, a training certificate, event badges, phone screens, and a folder and notebook.
Identity-making reel
A 31.5-second vertical video moving from geometric construction lines to the seal and flag, then the full logo and its applications, set to music made for it and published on Facebook and Instagram.
Reel: building the AAQ identity
Gold construction lines from which the emblem takes shape, then the seal and the flag at its official proportions, the logo versions, colours and typefaces, the ten posts on a carousel and the eight mock-ups, set to orchestral music composed for it.
Brand files and applications
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